four pieces where the idea only works because it moves — a moving poster, a collab teaser, a logo reveal, and a psa.
a moving poster puts a dynamic twist on a form that's been static for a century — subtle animation and effects that give you a glimpse of the film's atmosphere instead of just its cast list. handled with attention to pacing, it becomes an interactive teaser.
the design leans on glitches, parallax, and lightning to sell the character's supernatural prowess, aligned to the film's own sequences. the sound design mirrors it — glitch textures cut against the visual effects.
an ad announcing the collaboration revealed in july 2023. the teaser blends the alley's drinks with pompompurin's charm — dynamic visuals and playful animation doing the work that a still image can't.
the design has to hold two identities at once: the beverage brand and the character it partnered with. whimsical animation, quick transitions, and refined type keep both legible without either one winning.
a logo reveal is the fastest way to establish a brand's image — and animating the text is what gives the presentation intrigue instead of just information.
built during the formation of the company's identity, the final arrangement brings together footage, motion design, and a font choice that had to survive being animated.
there are plenty of ways to hold an audience while delivering a psa. impactful visuals are the most efficient — a simple means of carrying real significance.
this one follows a hand interacting with the environment, moving with a kind of serenity. the company's logo is unveiled through that motion, appearing to respond organically to the hand — a small argument about our influence on the environment, and the care it's owed.