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( 03 )

money heist

funko pop inspired character icons for la casa de papel — built on golden-ratio construction and documented like a real brand.

type:
illustration / digital
year:
2023
role:
concept, illustration
output:
icon set, brandbook
( the brief )

money heist — la casa de papel — arrived in 2017 and got popular enough to be merchandised, funko pops included. these icons draw on both: the series, and the toy brand that immortalised it.

the challenge is stylisation under constraint. funko's proportions are instantly recognisable and unforgiving — get them wrong and the reference disappears. get them right and you can carry a character with almost no detail at all.

research & concepts

( 01 )

study the source before touching a pen.

the reference gathering covered both halves of the problem — the characters as the series presents them, and the funko system that would have to hold them. what stays, what gets abstracted away, and what single detail makes each one identifiable at icon scale.

design

( 02 — implement and produce )
golden ratios — 01
golden ratios — 02
features

every icon is drawn on the same construction grid, so the set holds together whether you see one of them or all of them. the golden ratio does the proportional work; the grid keeps the family resemblance.

( 03 — colour )

the palette is the plot

red jumpsuits, white masks. the series hands you a palette so strong it does half the identification work — the icons only have to use it honestly.

( 04 — testing & iteration )

icons get tested at the size they'll actually be used, not the size they're drawn. anything that survives shrinking to a favicon and still reads as the right character stays. everything else gets simplified until it does.

( next — 04 ) tvo kids →
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