i build brand systems and product interfaces from research up — then make them move. based in ontario, working anywhere.
i went to george brown for video production, then seneca for interactive media design. that combination is the whole point — i can run the research, build the system, design the screens, and then make the thing move.
born and raised in ontario. i'm the kind of designer who reads the survey responses twice, argues about kerning, and would rather test a bad idea early than defend a pretty one late. outside of work: films, thrift stores, long café afternoons, and cooking for people i like.
logos, colour, type, packaging, guidelines. i find out what a brand actually feels like, then write the rules that keep it that way.
./brand →surveys, personas, flows, wireframes, ui. i don't start in figma — i start with the people who'll have to use it.
./product →the part most portfolios skip. after effects, cinema 4d, and enough vfx to make a flat brand behave like a real object.
./motion →nothing here is precious. the first three steps exist so the last two are cheap — by the time anything looks designed, the argument is already over.
surveys, interviews, competitors. find out what's actually wrong before designing a fix for it.
positioning, scope, constraints. the boring decisions that make every later one obvious.
sketches, wireframes, moodboards. cheap enough to throw away — and most of it gets thrown away.
identity, screens, system. documented properly, so it survives the handoff intact.
test it, break it, fix it. each round makes the next one shorter.
open to full-time roles, freelance, and the occasional weird idea. tell me what you're working on.
