I run the survey, build the system, design the screens — then make them move. Based in Ontario, working anywhere.
Hi, I'm Amy.
I design brands and product interfaces, then make them move. Video production at George Brown, interactive media design at Seneca — research, brand systems, screens, motion and graphics, which in practice means I can stay with a project from the first interview to the final animation.
I'm Ontario born and raised. I ask who something's for before I ask what it should look like, I name my layers, and I'd rather show you the ugly version early than a pretty one too late. Outside of work: films, thrift stores, enjoying the sunlight, and playing board games with friends.
Logos, colour, type, packaging, guidelines. I find out what a brand actually feels like, then write the clear space and misuse rules that keep it that way after I leave.
./brand →Surveys, personas, flows, wireframes, UI. I don't start in Figma — I start with seven people at different life stages and an open-ended question list.
./product →The part most portfolios skip. After Effects and a creative mind — glitch, parallax and lightning on a moving poster, a collab teaser, and a logo that builds itself.
./motion →The first three steps do the thinking, so the last two can move quickly. By the time anything looks designed, we already agree on why.
Surveys, interviews, competitor teardowns. I'd rather learn what's actually wrong than design a fix for the wrong thing.
Positioning, scope, constraints. The quiet decisions early on are what make every later one obvious.
Sketches, wireframes, moodboards. Plenty of options on paper, so we can explore freely and agree on a direction before it costs anything to change.
Identity, screens, system. Documented properly, so it still holds together long after the handoff.
Test it with real people, refine, test again. Each round is shorter than the one before it.
Open to full-time roles, freelance, and the unique, weird ideas. I read every message and reply within two days.
